How will sports betting change the landscape of sports media

Will the proliferation of sports betting change the sports media landscape? In the coming years, significant media rights deals will be. In the future, sports betting will become increasingly social and community-driven. Online platforms and social media networks offer opportunities for bettors. The sports world wagers that gambling services will increase engagement, marketing these services heavily toward younger audiences. This trend. The role of the bookmaker will fade away and a new peer to peer how will sports betting change the landscape of sports media system will have developed with more transparency and lower costs. New technology will.

The Evolution of Sports Media: Impact of Sports Betting

Sports media has always been a dynamic landscape, constantly evolving to meet the demands and interests of fans worldwide. In recent years, there has been a significant shift in how sports are consumed, with the rise of sports betting playing a pivotal role in shaping this transformation. Sports betting is poised to change the very fabric of sports media as we know it, opening up new avenues for engagement and interaction.

Transforming Fan Engagement

One of the most notable ways in which sports betting is changing the landscape of sports media is through fan engagement. With the legalization of sports betting in various regions across the globe, fans now have the opportunity to actively participate in the action by placing bets on their favorite teams and players. This increased level of engagement has not only led to a surge in viewership but has also reshaped the way fans interact with and consume sports content.

Enhanced Viewing Experience

Furthermore, the integration of sports betting into sports media has enhanced the overall viewing experience for fans. Through in-game betting options and real-time odds updates, viewers are able to immerse themselves in the excitement of the game like never before. This development has not only attracted a new audience to sports media but has also created a more interactive and engaging platform for existing fans.

Market Growth and Revenue Generation

From a business perspective, the inclusion of sports betting in sports media has opened up a plethora of opportunities for market growth and revenue generation. As more fans engage with sports betting platforms, there is a corresponding increase in advertising revenue and sponsorship deals within the industry. This influx of capital has not only benefited sports media outlets but has also created new revenue streams for sports organizations and leagues.

Challenges and Considerations

Despite the numerous benefits that sports betting brings to the realm of sports media, there are also inherent challenges and considerations that must be addressed. Issues such as responsible gambling practices, match-fixing concerns, and the integrity of sports competitions are paramount in ensuring a sustainable and ethical landscape for sports media and betting integration.

In conclusion, the advent of sports betting is heralding a new era in sports media, one that is characterized by increased fan engagement, enhanced viewing experiences, and lucrative revenue opportunities. As this evolution continues to unfold, it is essential for stakeholders in the industry to navigate these changes thoughtfully and responsibly, ensuring that the integrity and essence of sports remain at the forefront of this transformative journey.

The Evolving Landscape of Sports Betting: A Risk for Young People?

What is the concept of spread betting? In financial markets. spread betting is a form of derivative trading on various types of financial securities. Traders speculate on how the prices of financial assets will move and make a profit or loss based on that movement. They do not own or take a position in the underlying asset.

Do betting odds change over time? Remember, odds change as the bets come in, which means probability estimations vary with time. Moreover, the odds displayed by different bookmakers can vary significantly, meaning that the odds displayed by a bookmaker are not always correct.

What are the disadvantages of betting? In conclusion, sports betting can be exciting, but it also carries a number of disadvantages, including the potential for addiction, the risk of losing money, and the necessity to have specialised knowledge. It is important for bettors to be aware of these potential risks and to enjoy sports betting responsibly.

What is the line change in sports betting? As we have seen, generally lines move because a large majority of money has been placed on one side of a single bet. The sportsbooks don't like this because if all those bets win, they will lose money. When the sportsbook wants to “balance the books” it will move the line to make that side of the bet more attractive.

Does money line pay more than spread? Money line bets can be a great option, and their popularity reflects that. They can be more appealing than betting on spreads when you are picking a favorite because it doesn't matter how much that team wins by. And they can pay out a lot more than a spread bet if you feel good about an underdog winning outright.

What is the difference between money line and spread in sports bet? Moneyline and point spread wagers differ in one significant way: moneyline bets are decided by the outright winner while point spread wagers consider the final margin of victory. With the moneyline, you're betting on a team or person to emerge victorious. If that team or person wins, you win your bet — simple as that.

What are the risks of spread betting? With spread betting, you can lose 200%, 300%, 1000% in a matter of minutes, all as a consequence of leverage, thus the risks involved in spread betting are comparatively much larger than with other trading styles and can result in problems far beyond the consumption of your trading capital.

Why are betting odds important? Simply put, the greater the odds against a team, the larger the payout will be for anyone who bets on it. For example, 7 to 2 odds mean that for every $2 you wager, you could win $7 if your bet is successful, while 5 to 1 odds mean you could win $5 for every $1 you bet.

Why is there a spread in sports betting? Spreads are among the more popular forms of sports betting. The spread essentially levels the playing field for gambling on a sports contest, introducing a so-called “handicap” for wagering on the game or match.

What is an example of spread betting? The point spread represents the number of points that the favorite team is expected to win by or the underdog is expected to lose by. For example, if the point spread for an NFL game is set at -7 for the favorite team, then they must win the game by more than 7 points for a bet on them to be considered a winner.

What are positives and negatives in betting? The “+” and “-” are put in front of odds or lines, indicating the favorites and underdogs. The favorites will be marked with a minus sign, whereas underdogs have a plus sign. This is the case for all types of bets, including moneylines and point spreads.

What is the bias in sports betting? Two commonly observed cognitive biases in sports betting are confirmation bias and overconfidence bias. Confirmation bias encourages bettors to selectively seek information that supports their existing beliefs while overlooking opposing evidence.

How sports betting is changing the media industry in the US

One recent study found evidence for implicit associations between gambling and sport i. This result is important as it illustrates the considerable strength of an associative pathway between sport and gambling in young people. Specifically, the repeated pairing of environmental gambling advertisement with sports might lead these stimuli to acquire increased motivational salience and to take up more attention capacity.

These patterns are consistent with those observed in adult samples of frequent gamblers Brevers et al. The convenient and easy access to sports betting is not only likely to trigger gambling saliency among the population of sports fans, but might also increase non-planned betting e.

For instance, Hing and colleagues , a, b; see also Browne et al. This line of research also has shown that patterns of live betting are very common in young men characterized by general trait impulsivity Hing et al. Overall, these findings echoe current neurocognitive approaches to gambling disorder e. Gambling has become widely viewed as a socially acceptable and increasingly popular form of recreational activity e.

This also applies to Luxembourg, which has been listed as one of the countries with the highest prevalence rates of gambling, as suggested by gross gambling revenues Griffiths , and high popularity of gambling among young adults Duscherer and Paulos Sports betting has been legal in Luxembourg since Curr e ntly, sports betting is placed under the auspices of the Loterie Nationale since Nevertheless, as of February , no foreign-based online sports betting website has been blocked in Luxembourg.

Moreover, a high-frequency of sports betting advertisement can be viewed through the media from neighbouring countries Belgium, Germany and France. Hence, there is a wide variety of options for sports bettors in Luxembourg, just as in many other European countries. Gambling brand exposure is ubiquitous in most industrialized countries.

This section aims to demonstrate how young people are increasingly targeted by the gambling industry through the symbolic content of sports-betting advertising. A growing body of literature targets the content and impact of the advertising and promotion on sports betting across the world Deans et al.

These studies have disentangled the tactics used by the sport betting industry to promote gambling behavior through online marketing and gambling-related websites, which consist of only 10 ten major strategies. These include features such as sports fan rituals and behaviors e.

Humor and celebrity endorsement were also observed. These later two elements have been suggested to normalize gambling behaviors and increase its social acceptance Derevensky et al. Taken together, sports betting advertising relies on narratives themes that exaggerate social acceptance and perceived control over betting see BOX 3 for a discussion on illusory active control in sports betting.

Previous research also supports the notion that positive attitudes towards sports betting advertisement e. On the whole, it can be concluded that favorable attitudes and salient recall of sports betting marketing constitute risk factors for problem gambling in young sports bettors. This is a further signal that gambling becomes increasingly embedded within sport.

The next section aims to detail how the onset of sports betting content alongside sports news and events is susceptible to shape positive attitudes toward sport gambling among young people. How will sports betting change the landscape of sports media Cantinotti and colleagues observed that experienced sports bettors achieved higher accuracy rates when picking the results of games, as compared to a random bet selection.

The monetary outcomes won by the sports bettors, however, were not significantly higher than the random selection condition. Similar results have been observed in the context of horse-race betting Ladouceur et al. Two studies showed that the level of football expertise did not impact the accuracy of football match prognoses e.

In addition to sports related knowledge, the illusion of control in sports betting could also be fueled by the following factors Lopez-Gonzalez et al. A high engagement of attention and decision-making processes, with bettors required to perform composite complex actions and calculations. Hence, as bettors adopt a more active role, betting outcomes i. Near-miss situations i.

Hence, bookmakers have been using this characteristic feature of racing to generate betting odds Reis The current positive connotations of sports betting in the society reduces the perception of risk pertaining to this type of gambling e. With the increasing convergence between sport, gaming, and gambling, sports bettors are increasingly identified as players and not gamblers.

The juxtaposition and confusion of skill-based and chance-based roles could thus foster the illusion of control in sports betting. An important public health concern is that a large number of children and adolescents are currently exposed to sports betting cues during family TV viewing time. Moreover, even taking into account advertising restrictions e. Several studies conducted in the recent years have examined the impact of sports betting advertising on gambling attitudes and consumption intentions of children and adolescents.

These studies can be clustered around four complementary findings. A first observation is that young people are able to recall the names of sports betting brands, and associate sports betting sponsors with specific sport teams Bestman et al. Moreover, young people seem particularly sensitive to music, voiceovers and catchy slogans featured in advertisements for sports betting or gambling games on social platforms Abarbanel et al.

A second important finding is that seeing parents and friends gambling is associated with gambling frequency and gambling disorder symptoms e. Social learning theorists have long pointed to the important role of observation and imitation in the acquisition and maintenance of both socially desirable and socially undesirable behaviors Bandura Studies using focus group designs found that young people involved in betting generally consider this activity as non-risky and as a socially accepted form of gambling Deans et al.

Furthermore, sports betting is also perceived as an activity that helps to fit in and to share topics of conversation with friends Deans et al. These qualitative observations are consistent with the advertisement strategies of the betting industry, which portray sports betting as an activity facilitating social cohesion, mate ship, and social opportunities e.

An increasing number of children also learn about the excitement of gambling by watching the reactions e. Betting parents also frequently include their children in their sports betting activities while watching sports e. In this context, children with betting parents are likely to be at increased risk of developing illusory patterns of self-efficacy by observing i.

A third important observation is that young people take promotions at face value and cannot fully grasp the persuasive and cynical aspects of appeal strategies in sports betting advertisements. For instance, young people are attracted by the skill elements depicted in sports betting advertisement, and interpret these messages as relevant information Pitt et al.

Other studies emphasize that the alignment of gambling with culturally valued events i. Fourth, the abiding sports betting marketing has been shown to successfully increase gambling intention and motivation in young people. A high number of young sports fans also reported that they would like to try sports betting currently or when being legally authorized to bet on sports; Hing et al.

Besides, sport-related gambling is not necessarily perceived as true gambling, and is associated with a lower degree of stigma Lopez-Gonzalez et al. Results from recent focus group-based studies support the notion that the positive attitudes and connotations surrounding sports betting might negatively impact upon self-perception of problem gambling Johansen et al.

Throughout the present chapter, we have described how the sports betting industry contributes progressively to the creation of new subcultures e. This section focuses on young athletes. Specifically, we investigated how young athletes perceive sports betting, and whether the high accessibility, aggressive advertising, and social acceptability of sports betting impact on their gambling behaviors, as well as on their sport performance.

Some of these questions were addressed by Richard et al. These studies examined gambling behaviors in more than The participants were surveyed regarding their attitudes toward and engagement in various gambling activities, including sports betting. The results show that, in contrast to the decrease of poker or online casino use over the years, online sports betting, and especially in-game betting, remains popular with student-athletes.

A recent qualitative study specifically focused on the betting practices among professional football, handball and basketball players Moriconi and Cima This study capitalized on semi-structured interviews to explore why athletes bet on their own competitions and sometimes even on their own games see also Grall-Bronnec et al. One striking finding from this study is that, even mindful of the regulations and prohibitions, gambling is described by the athletes as a well-known and recurring practice in their milieu.

Sport athletes also describe specific strategies that they frequently display to avoid being identified by regulators, such as asking a friend to bet for and sometimes on themselves, or betting with low amounts. According to the players, if athletes become indebted, they can be tempted to altering their play on the field to affect the outcome of a game.

According to the informants, betting-related behaviors are involved at different levels and conducted by different actors to finance various kinds of activities, from salaries to travel expenses Moriconi and Cima These findings suggest that online sports betting is already firmly rooted within the sport culture, i. This high-acceptance of gambling might also change the way young people consider sports e.

This aspect is especially relevant when tackling the issue of sports betting by adopting a sport psychology perspective. The development that a young elite performer is likely to progress through is completely at odds with the achievement goals conveyed by sports betting. Specifically, young athletes need to develop self-efficacy and self-determined motivation through the experimentation and the observation of task-oriented mastery goals e.

These patterns fundamentally contrast with sports betting in which the main motivation is oriented toward an external reward i. Hence, it might be that the sports betting culture increases the normative aspect of performance-oriented goals in young athletes commonly associated with sport dropout in this population; e. The most frequent motives to gamble among elite athletes tend to be related to their competitive attitude and interest in sport Curry and Jiobu In addition, athletes tend to think that they know more about their particular sport and, therefore, may view sports betting as an easy opportunity to win money Curry and Jiobu ; Grall-Bronnec et al.

Furthermore, most professional athletes have a lot of free time, which could lead them to bet on sport as an occupational activity of for sharing their knowledge and interest in sport Nowak and Aloe Lastly, having a considerable income at a young age has also been linked to gambling behaviors Hayatbakhsh et al.

Of particular public health concerns is the reported significant number of athletes who are starting gambling in group and at a young age e. Based on a nationally representative sample of In a sample of European professional athletes, Grall-Bronnec et al. These rates are at the upper end of the range reported in the general population, with lifetime rates of problem gambling ranging from 0.

Gambling frequency and problem gambling were also positively linked to participation in competitive sports in high school, in samples of adolescent athletes Gavriel-Fried et al. Policymakers and legislators are becoming increasingly aware of the potential adverse effects of sports betting in young people. In the last years, various regulatory responses have targeted sports betting advertising, such as discussing with sports clubs strategies to prevent their team and stadium from exposure to gambling sponsorship, or banning all gambling advertising across public spaces and television during a sports event Thomas et al.

In Belgium, for instance, gambling advertisement is now banned during live sport events, but can still be visualized through stadium and team sponsorships. Moreover, sports betting marketing is still allowed during the other types of sport television programs occurring shortly prior or after the live event.

Besides, cut-off time strategies e. When asking young people to share their opinions on what could be done for addressing public health concerns on sports betting, they tend to report that sport institutions and government bodies should do more to protect young people from gambling advertisement exposure Richard et al.

This includes the need to remove all gambling advertising from sport without exemption rules and to create educational programs on sport integrity. Can a multi bet contain more than one sport In other words, regulatory actions need to go beyond the gamble ban message. It is important to disentangle excitement and knowledge resulting from sports passion from those oriented toward sports betting e.

This view echoes qualitative works on gambling abstinence Reith and Dobbie , , ; Reith These studies emphasized that the maintenance gambling abstinence revolves around shifting from a gambling self-identity i. Indeed, a challenge for sport fans who try to diminish or stop betting is to watch sport events without betting on them e.

In this vein, educational programs promoting harmonious sports passion should help to restore an interest in sports per se , that is, without betting on it i. This dynamic is also likely to divert attention away from banning sports betting advertising during broadcasts by focusing on voluntary self-regulation. Little is known about the specific factors that distinguish safe from harmful involvement in sports betting.

It will also be important to distinguish excitement and knowledge resulting from sports from those oriented toward the gambling-related reward e. This view echoes qualitative works on gambling abstinence Reith and Dobbie , , ; Reith , as well as recent theoretical accounts on addictive behaviors Miller et al. These authors emphasize that the maintenance of gambling abstinence revolves around shifting from a gambling self-identity i.

A challenge for sport fans who try to reduce or stop betting is to watch sport events without betting on them e. Another issue is that sports betting is often undertaken in groups e. In this context, educational programs promoting harmonious sports passion should help to restore an interest in sports per se , that is, without betting on it i.

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Recall and awareness of gambling advertising and sponsorship in sport in the UK: A study of young people and adults. Harm Reduction Journal , 16 1 , Duscherer, K. Luxembourg: Centre des Prevention de Toxicomanie. Edgerton, J. You see where this is going, right. The language of sports, sports media, sports fandom, and sports journalism has always been deeply influenced by gambling.

It also was largely socially taboo. Newspapers would run the daily odds for every major sporting event on their agate pages, because failing to do so would be like leaving out the comics section. When Graham worked for ESPN from to , he and his fellow beat reporters were not allowed to make any references to gambling information in their coverage — even though writers on other parts of the site could discuss it.

But that mentality has shifted over the past two decades. The growth of digital and social media reduced the gatekeeping power that newspapers and networks traditionally held. The rise of fantasy football made gambling more accessible to more people, as did the ubiquity of NCAA Tournament pools.

The Supreme Court decision was the last break in the dam. Today, all of the major digital sports media sites have their own verticals sections dedicated to betting and gambling news. Nearly 35 years later, the same questions now apply to legalized sports gambling and sports journalism. Currently, there is no industry-wide prohibition against journalists betting on the sports they cover.

Likewise, there is nothing in the ethical guidelines from the Associated Press Sports Editors about gambling. There is an entire paragraph about the sharing of notes and quotes, but not a word about betting using information a reporter received while doing their job. This threat feels more hypothetical than actual, according to the experts interviewed.

The journalistic values and practices of sports journalists in the digital age value speed and exclusivity. Scoops in the digital age are measured in minutes. This competitive pressure can be less acute in sports that typically receive less attention and coverage. But in the gambling world, Curtis pointed out, there is no such thing as a meaningless game.

Is it unethical for that writer to place a bet using that information before publishing it. That seems shady. These rules are designed to ensure that owners do not use their influence to affect games or betting outcomes for personal gain. In addition to these league-wide regulations, individual teams may also have their own policies in place to manage potential conflicts of interest related to sports betting.

By implementing these rules and maintaining strict oversight, sports leagues aim to protect the integrity of their competitions and maintain the trust of fans and bettors alike. Las Vegas has long been known as the gambling capital of the United States. However, in recent years, the city has transformed into an epicenter for sports betting and professional sports.

The success of these teams has not only drawn more fans and bettors to Las Vegas but has also opened the door for other professional sports leagues to consider the city as a potential destination. The future of the sports betting industry is a complex and multi-faceted landscape, presenting exciting opportunities as well as important challenges that must be addressed.

As the industry continues to grow and evolve, it is essential for all stakeholders, including lawmakers, regulators, operators, and consumers, to work together to ensure responsible and sustainable growth. By embracing technological advancements, promoting education and awareness, and implementing robust regulatory measures, the sports betting industry can continue to flourish while minimizing the potential negative impacts on society.

Content Disclaimer: Our articles and podcasts, including those on sports betting, are for entertainment and informational purposes only and are not intended to promote or endorse betting. If you choose to bet, we urge you to do so responsibly. Help is available for those facing challenges with gambling.

Contact the National Problem Gambling Helpline at or visit ncpgambling. North Carolina residents can also find resources at More Than a Game. For more details, see our full disclaimer. By Eric Kasimov April 10, Global Expansion and Regulatory Changes in the Sports Betting Industry One of the most significant drivers of change in the sports betting industry has been the global expansion of legalized sports gambling.

The Rise of Online and Mobile Betting With the growth of the internet and the ubiquity of smartphones, online and mobile betting has become increasingly popular. The Convergence of Sports Betting and Media As sports betting becomes more mainstream, there has been a growing convergence between the worlds of sports betting and media. The Emergence of Esports Betting Esports has seen tremendous growth in recent years, with competitive gaming becoming a mainstream form of entertainment.

The Impact of Emerging Technologies Emerging technologies, such as blockchain and virtual reality, are also shaping the future of sports gambling. Responsible Gambling and the Role of Artificial Intelligence As sports betting becomes more widespread, concerns about problem gambling and the need for responsible gambling measures have also grown. The Impact of Social Media and Influencer Marketing Social media platforms and influencer marketing have become increasingly important in the world of sports betting, as operators look to reach new audiences and engage with existing customers.

Addressing Sports Gambling Addiction As sports gambling becomes increasingly popular and accessible, concerns about sports betting addiction have risen. The Importance of Education and Responsible Gambling Educating sports bettors and the general public about responsible gambling practices is crucial to ensuring a sustainable and healthy sports betting ecosystem.

Corruption Concerns and Regulatory Measures The rapid growth of sports betting has raised concerns about the potential for corruption, such as match-fixing, influencing players, or manipulating referees. Sports Betting Industry: The Future Is Here The future of the sports betting industry is a complex and multi-faceted landscape, presenting exciting opportunities as well as important challenges that must be addressed.

Eric Kasimov.